BRAND AND COMMUNICATION ASSISTANT MANAGER

Job Category: Marketing Department
Job Type: Full Time
Job Location: Head Office
Report To: Marketing Manager
Experience: 2 years working experience in a similar role

Key Purpose of the Job:

The Brand & Communication Assistant Manager is a key position responsible for adapting a brand strategy, working to ensure that a consistent, desirable message is conveyed through the company’s communications channels.

Key Areas of Responsibility:

  1. Brand & Communication strategy
  • In alignment with the Marketing Manager, determine the appropriate brand message that will achieve company’s goals.
  • Develop the right strategy to introduce and promote the brand message.
  • Support Marketing Manager for the brand image management from design to production
  • Support Marketing Manager for external & internal communications
  1. Creative development
  • Manage the in-house content production needed.
  • Creative brief to designers
  • Content review for all of the social media copy, press, blog, POSM, sale-kit,…
  • Ensure that WSE issues high quality English communication.
  1. Media Relationship
  • Media invitation for events
  • Manage TV & Radio media buying.
  • Monitoring press stories relating to the company and its brand and maximizing opportunities for positive PR
  • Collate and analyze current communications and ensure consistency.
  • Build long-term relationships with journalist, influencers and key stakeholders.

The above statements are a snapshot of the duties and responsibilities of the role and are not intended to be an exhaustive list.

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