Digital Marketing Specialist

JOB DESCRIPTION

Paid Social campaign management:

• Generate and set up paid social campaigns across all objectives defined by the Digital Marketing Manager
• Ensure all ad sets targeting are precisely set-up and that ad creatives have good click through rate
• Manage daily budget spend to ensure campaign settings and KPIs are on track across all lead acquisition channels
• Perform weekly paid social performance report against business KPIs and identify key findings to improve campaign performance
• Ensure the personas attribution on paid social are following the marketing and digital strategy
• Collaborate with Community Management Executive to execute optimal lead acquisitions tactics, improve conversation scripts and maintain lead status follow up
• Collaborate with TMK to monitor lead quality and lead conversion
• Participate in weekly catchup with Center Sales team to update on customer insights, identify trends in the market and define action items for improvement

Paid Social platform management:

• Ensure the brand information is well displayed throughout social platforms
• Ensure user experience engaging with brand on social media is optimal (correct center listing, centers are easy to contact, comments & chats on social media are served promptly)
• Always seek to develop brand exposure on new social media platform

CRM system management

• Leverage CRM system to have proper analysis for of the Paid Social performance
• Collaborate with Software & Analytics team to ensure proper lead input process and accurate reporting for Paid Social

Team Management:

• Recruit and train Community Management Executives
• Manage schedule of the Community Management Executive to cover all operating hours
• While the above includes a description of the essential functions of the position, other duties may be assigned. This job description is subject to change at the discretion of management.

JOB REQUIREMENT