Digital Marketing Specialist

Job Description

Paid Search & Display Campaign Management:
- Optimize keyword selection and campaign setup based on digital strategy.
- Manage paid search and display campaigns, ensuring budget alignment and performance tracking.
- Provide performance reports and collaborate with teams to improve conversion rates.

Search Engine & Website Management:
- Maintain accurate brand information on search platforms.
- Optimize customer experience for online searches related to Wall Street English.
- Explore new search strategies to enhance brand visibility.

CRM System Management:
- Use CRM to analyze paid social performance and ensure accurate lead reporting.
- Work with the Software & Analytics team for data accuracy and reporting on paid campaigns."

Requirements

- Creative mindset with experience in audience targeting and engaging digital campaigns.
- Proficient in Google Ads, Google Analytics, Search Console, and Tag Manager.
- Strong analytical and data-driven approach.
- Up-to-date with digital marketing trends and best practices.
- Critical thinking with an analytical mindset.
- Excellent communication and interpersonal skills.
- HubSpot knowledge is a plus.
- Bachelor’s degree in Marketing or a related field.
- At least 3 years of proven experience in digital marketing.
- Be able to communicate in English.

Working Location

District 3