careersDigital Marketing Specialist

Digital Marketing Specialist


Paid Social campaign management:

  • Generate and set up paid social campaigns across all objectives defined by the Digital Marketing Manager
  • Ensure all ad sets targeting are precisely set-up and that ad creatives have good click through rate
  • Manage daily budget spend to ensure campaign settings and KPIs are on track across all lead acquisition channels
  • Perform weekly paid social performance report against business KPIs and identify key findings to improve campaign performance
  • Ensure the personas attribution on paid social are following the marketing and digital strategy
  • Collaborate with Community Management Executive to execute optimal lead acquisitions tactics, improve conversation scripts and maintain lead status follow up
  • Collaborate with TMK to monitor lead quality and lead conversion
  • Participate in weekly catchup with Center Sales team to update on customer insights, identify trends in the market and define action items for improvement

Paid Social platform management:

  • Ensure the brand information is well displayed throughout social platforms
  • Ensure user experience engaging with brand on social media is optimal (correct center listing, centers are easy to contact, comments & chats on social media are served promptly)
  • Always seek to develop brand exposure on new social media platform

CRM system management

  • Leverage CRM system to have proper analysis for of the Paid Social performance
  • Collaborate with Software & Analytics team to ensure proper lead input process and accurate reporting for Paid Social

Team Management:

  • Recruit and train Community Management Executives
  • Manage schedule of the Community Management Executive to cover all operating hours
  • While the above includes a description of the essential functions of the position, other duties may be assigned. This job description is subject to change at the discretion of management.


Required Competencies 

  • Minimum 2-3 years working in digital marketing field with proven working experience in media agency 
  • Result driven mindset and eagerness to meet ambitious targets  
  • Highly creative with experience in identifying target audiences and devising digital campaigns that attract, engage and delight customers  
  • Experience with A/B and multivariate experiments  
  • Solid knowledge of Facebook Business Manager analytics tools   
  • Experience in setting up and optimizing Facebook ads campaign  
  • Strong analytical skills and data-driven thinking  


  • Competitive salary
  •  Free access to our Wall Street English course
  •  Annual Leave of 15 days & Premium Healthcare
  •  Quality facilities and teaching resources
  •  Dedicated academic management team support and training